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on target.

Ss_up2d8_main I spent the past two days writing a speech about Target.  Well, Target was the topic.  I had to come up with the idea and theme behind what I was going to say.  After spinning around in a circle, I decided that the focus of my presentation was going to be on their marketing plan.  Its phenomenal - no dispute there...but how did they do it?  How did they make discount shopping "cool"?

Basically it was achieved through a CLEAR BRAND VISION.  Something that everyone and everything needs.  A strong SENSE OF SELF.  Target's got it.

And so I fell even more in love with my favorite store.  I found out that their VP of Marketing from 1988-2003 was John Pellegrene who believes that it is his duty to "solve problems - not create them."  I was very inspired by this executive.  And VERY inspired to work for Target.  That might be the top of the goals list now.  Yes.  It is.

January 29, 2006 at 05:01 PM |

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My name is Elise Blaha Cripe. I live in Northern California with my husband and our two daughters.

I make stuff like it's my job.

In October 2019, my book about getting stuff done, Big Dreams, Daily Joys hit bookstores everywhere. For almost ten years, this blog was where I shared (daily!) general life musings, insight into being a small business owner and the occasional craft project. I have closed comments, but feel free to email me at elise[@]elisejoy.com if you have any questions about a post you see here.

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