Rubber stamps, you guys.
They are inexpensive. They are customizeable. They are versatile.
Since the very beginning of my business, I have purchased rubber stamps to do everything. Make my original business cards (stamp on cardstock). Create stationery (stamp on larger cardstock). Decorate my packaging (stamp on outside of box or envelope). Add my logo to an item (stamp on backside or underside of product).
It's such an easy way to get something customized (without crazy printing costs) and push your brand a bit further.
I get a lot of questions about custom stamps and so I thought I would just share a few tips today.
I order my wood mounted stamps through simonstamp.com and have always been thrilled with their service.
I design my images in Photoshop Elements (because that is what I use for graphics) at 300dpi and always print out my design full size on copy paper to get an idea of the scale. I literally cut it out and then hold it up to items (products, cardstock, envelopes, etc) to be sure it's going to be the right size for what I need.
I get a better impression when my graphic is "black on white" instead of "white on black."
I use black staz-on ink for everything because it dries very quick and sticks to nearly all surfaces. Because I only use black staz-on, I don't clean my stamps often (or ever) but if you need to, you'll want staz-on cleaner.
Hope that helps! #stampswin
Today on ELISE GETS CRAFTY, I'm talking with Katie, the co-founder of Artifact Uprising, about how they started and branded their gorgeous photobook business. Subscribe on iTunes or stream the episode from your computer here.
