I was so excited to get some behind the scenes photos from Jolby + Friends who did press checks up in Portland on Monday. GET TO WORK BOOK™ is in production. Covers are being printed this week, insides next week and then a there will be few weeks of binding and they'll be out the door to be carefully packaged up and headed to YOUR front doors.
Quick refresher...the books are being printed and assembled in Portland, Oregon. The paper and chipboard covers are 100% recycled from post-consumer waste and milled in the USA. This first batch will be freight shipped down to me in San Diego and then shipped out from here. (Long term, I will most likely be cutting out myself as the middle man and having them shipped from a distribution center in the PNW. But one big step at a time!)
Anyway, logistics aside...I loved seeing the production photos and thought you might too.
First thing, as you can see the covers are being printed on a double width stock (two to a page as well, but that's not the important part). One of my issues with the prototype was that the cover was a little thin. To print the way we wanted AND to keep that great tan colored cover, we needed to stick with the thinner chipboard, BUT to get around it, we are folding the cover in half (back on itself) and creating a double thick stock. (See below.)
I have a sample of the new cover and it looks (and feels!) great! Producing it this way will create a sturdier cover, give more support at the binding and cover up any embossing that comes through the backside from the check mark. (It's a triple win and I'm so glad we were able to come up with this solution.)
Second thing, LOOK AT ALL THAT PAPER. LOOK AT THOSE PRINTERS. I sort of want to be there just to...smell it.
Third thing, remember, the illustrated calendar pages (see them all here) are printed on a thicker paper stock and will be perforated to pull out from the book and hung on your wall. So yes...you get a day planner. You get goal setting and project breakdown pages. And you get 12 unique art prints. (Sometimes I feel like an infomercial. "But wait! There's more! Order now and I'll throw in some heart eye emojis!")
Fourth thing, it's so fun for me to see this become real. It feels legit (I mean look at the size of those printers) in a way that nothing I have ever done (except recite a full episode of Friends) has. It's hard to explain and I probably will never be able to put it into words - though I tried on Tiffany's podcast. I am just awkwardly proud and really excited to get this out there. And then I'm ready to continue working on making this brand something special and motivating and worth your continued investment.
Thanks for letting me share some behind the scenes today!
Haven't see the video walk through yet?! Watch it here! Ready to hop on board and get to work?! Pre-order your 2015-2016 GET TO WORK BOOK™ here! And yes, there will be a just as amazing 2016 version. Look for more details on that in early September.
ps. all my thanks for your excitement over our announcement yesterday. We're shaking things up as much as possible around here in 2015 and it feels pretty great.
