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around here.

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Around here, life is all about getting GET TO WORK BOOK packaged up as best I can and sending them out the door. It's like an adventure that I don't have to leave my house to go on (and I have the fitbit steps to prove it). But progress is being made. On Monday, I had eight pallets of books and packaging material in my garage. Today I have just 4.5. (Slow progress is still progress.)

It's so good to get them out into the world (remember if you have any customer service issues at all, the best & fastest way to get a response is to email me - [email protected]) and see them arriving in your Instagram feeds. You USING the books is the whole point and it's so great that that will be happening soon.

I've realized this project (the 2015-2016 GTWB) has five phases.

  1. design (this took 5 months)
  2. production of the prototype (about 1 month)
  3. pre-order hype (1.5 months)
  4. packing and shipping out pre-order (2 weeks)
  5. purchase hype and overall promotion (2 months)

When I'm drowning (in email, in packing material, in books, in hours of endless work) I remember I'm almost done with phase four. We've come so far already. And all of this, every photo, email, book, box and shipping notification is a learning experience so I can make the next round a bit better. And the round after that better still. It's a process.

And in the meantime, this is what I look like right now.

But reinforcements arrive this weekend! I have my parents coming down to help out with Ellerie, help me get the rest of the orders out the door and then give me some time to put my life back together and start ... phase five.

Thanks for hanging in there! Thank you so much for your kind support and help getting this brand launched.

...see more behind the scenes and updates here.

May 22, 2015 at 05:00 AM in GET TO WORK BOOK, small business |

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My name is Elise Blaha Cripe. I live in Northern California with my husband and our two daughters.

I make stuff like it's my job.

In October 2019, my book about getting stuff done, Big Dreams, Daily Joys hit bookstores everywhere. For almost ten years, this blog was where I shared (daily!) general life musings, insight into being a small business owner and the occasional craft project. I have closed comments, but feel free to email me at elise[@]elisejoy.com if you have any questions about a post you see here.

If you're new here, I invite you to browse the archives, read my small business story or start with some of my favorite things to write about, DIY home decor & goal-setting. You can also listen to my motivational speech about the power of making bold statements.

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